CONTENTS

Introduction:
Losing Our Minds in the Age of Brain Science

CHAPTER ONE
This Is Your Brain on Ahmadinejad: Or What Is Brain Imaging?

CHAPTER TWO
The Buyologist Is In: The Rise of Neuromarketing

CHAPTER THREE
Addiction and the Brain-Disease Fallacy

CHAPTER FOUR
The Telltale Brain: Neuroscience and Deception

CHAPTER FIVE
My Amygdala Made Me Do It: The Trials of Neurolaw

CHAPTER SIX
The Future of Blame: Neuroscience and Moral Responsibility

EPILOGUE
Mind over Gray Matter

Acknowledgments

Notes

Index