Contents

Preface

Introduction


Set the Stage

Challenge

Start with a big problem

Team

Get a Decider, a Facilitator, and a diverse team

Time and Space

Schedule five days and find the right room


Monday

Start at the End

Agree to a long-term goal

Map

Diagram the problem

Ask the Experts

Interview your teammates and other experts

Target

Choose a focus for your sprint


Tuesday

Remix and Improve

Look for old ideas and inspiration

Sketch

Put detailed solutions on paper


Wednesday

Decide

Choose the best solutions without groupthink

Rumble

Keep competing ideas alive

Storyboard

Make a plan for the prototype


Thursday

Fake it

Build a fa├žade instead of a product

Prototype

Find the right tools, then divide and conquer


Friday

Small Data

Get big insights from just five customers

Interview

Ask the right questions

Learn

Find patterns and plan the next step


Liftoff

One last nudge to help you start


Checklists

Frequently Asked Questions

Thank-You Notes

Image Credits

About Jake Knapp, John Zeratsky and Braden Kowitz

Index