CONTENTS

PART I
The Art of Curating Trends

Introduction

CHAPTER 1 The Norwegian Billionaire: Why Most Trend
Predications Are Completely Useless

CHAPTER 2 The Curators Mindset: Learning the 5 Essential
Personalities of Trend Curators

CHAPTER 3 The Haystack Method: How to Curate Trends
for Fun and Profit

PART II
The 2015 Non-Obvious Trend Report

CULTURE & CONSUMER BEHAVIOR TRENDS

CHAPTER 4 Everyday Stardom

CHAPTER 5 Selfie Confidence

CHAPTER 6 Mass Mindfulness

MARKETING & SOCIAL MEDIA TRENDS

CHAPTER 7 Branded Benevolence

CHAPTER 8 Reverse Retail

CHAPTER 9 The Reluctant Marketer

MEDIA & EDUCATION TRENDS

CHAPTER 10 Glanceable Content

CHAPTER 11 Mood Matching

CHAPTER 12 Experimedia

TECHNOLOGY & DESIGN TRENDS

CHAPTER 13 Unperfection

CHAPTER 14 Predictive Protection

CHAPTER 15 Engineered Addiction

ECONOMICS & ENTREPRENEURSHIP TRENDS

CHAPTER 16 Small Data

CHAPTER 17 Disruptive Distribution

CHAPTER 18 Microconsumption

PART III
The Trend Action Guide

CHAPTER 19 Intersection Thinking: How to Use
Workshops to Apply Trend Insights to
Your Career, Customer or Brand Story

CHAPTER 20 How to Use a Customer Journey
Mapping Trend Workshop

CHAPTER 21 How to Use a Brand Storytelling Trend Workshop

CHAPTER 22 How to Use a Business Strategy
Trend Workshop

CHAPTER 23 How to Use a Corporate Culture
Trend Workshop

CHAPTER 24 The 7 Best Trend Resources You Need
to Bookmark

CHAPTER 25 Anti-Trends: The Flip Side of Trends

Afterword

Acknowledgements

Notes, References, and Credits

Appendices: The Past Years’ Non-Obvious Trend Reports

Appendix A – 2011 Trends

Appendix B – 2012 Trends

Appendix C – 2013 Trends

Appendix D – 2014 Trends